Crypto Website
December 2021
Nowadays it hard for young adults to invest on cryptocurries because most plataforms are full of lots of information and not that trusted.
We create a new webapp to help users buy, sell and invest on the most popular crypto markets. We need to find out if the main user experience, login, register, buying and selling cryptos, is easy for users to complete. We also like to understand what the specific challenges users might face using the webapp and in the flow process.
My role:
Product Designer / UX Designer, Going through all the design process for User research, wireframing, mockups, & prototyping . Thinking about the website structure creating the best user experience as well as problem solving.
Team:
Eduardo Arreguin
Product Designer
Pain Points:
Lack of information
I can’t get all the needed information on how cryptos work and how to communicate it to the user.
Lack of trust
I’m scared to invest money on a platform in which I’m not sure it is trusted or not trusted.
Scare to lose
I’m not sure I want to invest in crypto because they are very volatile and I don’t know if I’m losing of getting profits.
Lots of Options
There are alots of plataforms were you can invest on cryptos how I know this is the best option for my needs.
Persona:
Problem statement:
Arthur is a Designer that works remotely, who needs to buy, sell and keep track of his investment on cryptocurrencies because he does not want to lose money because of complex UI platforms.
User Journey:
Sitemap:
The sitemap was structured to make it as easy as posible to buy, sell, and invest in crypto being a helpful tool for people who want to start on the crypto industry or they one a simpler way to do it.
Paper Wireframes:
Lo-Fi Wireframes:
Usability Test:
We conducted usability testing with 5 users. Participants found all the information needed and follow to user flows as expected. They interact with the website and then answer some question as well as giving some feedback.
Most participants thinks the Cryto Website is useful and wants to use it on their daily life.
There were 2 main adjustments we needed to make to enhance the users’ experience:
The webpage should have the option to register to the platform and save account.
The webpage flow can be improved in some screen so it’s better for all users.
Mockups:
